Position Summary...

This role is responsible for ensuring that all communications reflect the Walmart brand tone, copy strategy, and voice across all eCommerce channels and customer touchpoints, advocating for customers and ensuring the brand is well-defined and communicated through all experiences.

What you'll do...

This role plans, develops, and oversees the creation of user-centric content, ensuring the tone and writing style express and elevate the brand voice across all customer touchpoints such as campaign banners, UX features, FAQ’s and the Help Centre. The role may leverage data and user testing to optimize language in marketing material, maximizing impact and customer engagement. Analyzing and interpreting data effectively to inform decision-making processes and build a solid understanding of customer pain points, needs, and expectations is essential.

The role requires a solid understanding of the brand style guide, approach to messaging, and its implementation across appropriate channels. Developing and evolving copy workflows and processes, including managing the workflow from ideation to final delivery, may also be required. Managing content on the site to ensure it is up-to-date and relevant, or escalating to content owners for prioritization of updates or removal, is part of the responsibility.

Additionally, participation in design reviews and collaboration with designers on content strategy, concepts, narrative, and storytelling may be necessary. Your voice will help define how millions of customers engage with our brand. 

Qualifications

• Minimum level of education required for this role: College diploma or University degree in Communications, Advertising, Marketing, or relevant work experience
• Minimum level of work experience required for this role: 4-7 years

Leadership Expectations:

Respect the Individual:

Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts with Integrity:

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self-aware, honest, and transparent.

Serve our Customers:

Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive for Excellence:

Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

The pay range for this position is $74,000.00 - $101,750.00. Pay will be determined based on relevant experience.

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L’échelle salariale pour ce poste est de 74,000.00 à 101,750.00. La rémunération sera déterminée en fonction de l’expérience pertinente.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Are you currently a Walmart associate?

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Important Note: To support resume screening, interviews and other candidate evaluations, we may use artificial intelligence-powered tools, including internal or third-party developed automated decision-making tools. For more information, please see Walmart Canada Job Applicant Privacy Notice.

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