Position Summary...

Walmart Connect creates meaningful connections between brands and customers through powerful and measurable advertising experiences. We deliver business impact for advertisers by leveraging Walmart’s unparalleled in-store and online data, vast reach, and closed-loop measurement capabilities.

We are seeking a Product Marketing Manager – In-Store & Owned Channels to define and drive the positioning, narrative, go-to-market strategy, and adoption of our on-site and omnichannel advertising solutions. This role will play a critical part in connecting advertisers to Walmart shoppers through our in-store and owned-channel media products, ensuring these solutions are brought to market effectively and drive measurable results.

What you'll do...

Go-to-Market

• Lead the planning and execution of go-to-market (GTM) strategies for in-store and omnichannel ad products — from positioning and messaging to launch planning and adoption tracking.
• Build compelling narratives that articulate how Walmart Connect’s advertising products deliver brand impact across the shopper journey.
• Collaborate with cross-functional partners to align on GTM priorities, readiness, and performance goals.

Positioning, Narrative & Messaging

• Create differentiated positioning and messaging frameworks that reflect the unique role of Walmart’s in-store and owned-channel advertising products.
• Translate technical and operational details into compelling stories that resonate with advertisers and internal business stakeholders.
• Own product positioning and ensure Sales, Account Management, and other key teams are educated, equipped, and confident in communicating value, use cases, and benefits.

Adoption & Enablement

• Partner with Sales, Account Management, and Marketing to develop playbooks, collateral, and training materials that drive advertiser adoption.
• Define success metrics to evaluate adoption and performance, identifying opportunities for optimization.
• Showcase product impact through case studies and performance storytelling that highlight how advertising products drive results for advertisers.

Market & Competitive Insights

• Conduct market and competitive analyses to guide positioning and identify differentiation opportunities in the retail media landscape.
• Collect advertiser and stakeholder feedback to refine messaging and inform roadmap discussions.
• Provide insights that help shape Walmart Connect’s evolving go-to-market approach and product storytelling.

Cross-Functional Collaboration

• Work closely with Product, Sales, Account Management, and Marketing teams to ensure cohesive execution across all stages of the product lifecycle.
• Support leadership through data-driven insights, strategic recommendations, and clear communication on adoption and market performance.
• Advocate for the advertiser perspective to ensure GTM strategies are grounded in customer needs and business outcomes.
  
  

• Preferred Qualifications

• 4–6+ years of experience in product marketing or go-to-market strategy within advertising, retail media, or digital platforms.
• Strong understanding of retail media ecosystems, ad products, and how advertisers engage across physical and digital channels.
• Proven success driving adoption and revenue growth for advertising or media solutions.
• Excellent communicator and storyteller with the ability to translate complex concepts into clear, actionable value propositions.
• Collaborative and strategic thinker comfortable working across Product, Sales, and Marketing.
• Analytical mindset with the ability to leverage data and insights to inform GTM strategy.

The pay range for this position is $103,410.00 - $126,390.00. Pay will be determined based on relevant experience.

‎ 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Are you currently a Walmart associate?

Please login to your Workday account and use the Find Jobs report to apply for this job.

• Find Jobs

R-2222049