Position Summary...

As a vital member of the Customer Marketing team, this role plays a key part in developing strategic marketing plans aligned with overall enterprise priorities and drives strong cross functional alignment of assigned Customer Marketing initiatives, overseeing marketing timelines, communication and deliverables.

What you'll do...

• This role leads development of strategy, cross functional alignment and oversight of execution excellence of best-in-class omni-channel marketing initiatives. Collaborating with multiple marketing functions and cross-functional partners, this role builds and manages innovative, strategic, and impactful marketing plans and briefs to attract and retain customers and grow sales.
• The role partners with cross-functional stakeholders to understand business strategy and goals, translating them into customer-facing strategic direction and marketing plans. By supporting the Customer Marketing team at various stakeholder forums and working closely with the Customer Understanding and Data teams, this role brings the voice of the customer to the forefront.
• Additionally, this role works with cross-functional partners, media agencies, vendors, and Integrated Communications/Digital teams to define customer-facing marketing strategies. The role briefs internal and external partners to activate the omni-channel communications plan and is responsible for communicating changes to timing or scope with key stakeholders, ensuring consistent support and alignment across the business.
• This role leverages data and insights and partners with cross-functional teams to analyze program and campaign performance. By understanding competitor and market changes, this role continuously seeks ways to meet customer needs through testing and learning.

Leadership Expectations

Respect the Individual:

• Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associates feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.
• Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.
• Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.
  
  Acts with Integrity:
• Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).
• Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.
• Is consistently humble, self-aware, honest, and transparent.
  
  Serve our Customers:
• Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.
• Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.
  
  Strive for Excellence:
• Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.
• Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

Education

• MBA, Bachelor’s degree or diploma in Marketing, Business Administration, or a related field.

Experience

• Minimum 8 years of experience as a well-rounded marketer, ideally with experience in the Canadian market.
• CPG marketing experience preferred

Skills

• Ability to analyze market data and consumer insights to develop strategic marketing plans and briefs
• Exceptional writing and presentation development skills (skilled with both PowerPoint and Excel)
• Strong communication and interpersonal skills, capable of presenting ideas clearly and persuasively to diverse stakeholders
• Excellent project management and organizational skills, with the ability to manage multiple deadlines and priorities
• Ability to work both independently and collaboratively in a team environment
• Proactive and adaptable, with strong problem-solving skills and attention to detail

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

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