Position Summary...

Walmart Connect creates meaningful connections between brands and customers through powerful and measurable advertising experiences. We deliver business impact for advertisers by leveraging Walmart’s unparalleled in-store and online data, vast reach, and closed-loop measurement capabilities.

We are seeking a Product Marketing Manager – Sponsored Search to define and drive the positioning, narrative, go-to-market strategy, and adoption of our Sponsored Search advertising solution. This role will partner cross-functionally to ensure successful launches, strong advertiser adoption, and clear articulation of the value Sponsored Search delivers within Walmart Connect’s retail media ecosystem.

What you'll do...

Go-to-Market

• Lead the planning and execution of go-to-market (GTM) strategies for Sponsored Search products and enhancements — from positioning and messaging to launch activation and adoption tracking.
• Develop product narratives that communicate how Sponsored Search drives brand visibility, conversion, and measurable business results.
• Collaborate with cross-functional teams to align on GTM priorities, launch readiness, and success metrics.

Positioning, Narrative & Messaging

• Create differentiated positioning and messaging frameworks for Sponsored Search within the broader retail media landscape.
• Translate complex technical capabilities into compelling stories that resonate with advertisers and internal business stakeholders.
• Own the product positioning and messaging, ensuring Sales, Account Management, and other key partners are educated, equipped, and confident in communicating the value and use cases of Sponsored Search.

Adoption & Enablement

• Partner with Sales, Account Management, and Marketing to deliver product training, pitch materials, and content that drive adoption and revenue growth.
• Define and measure adoption KPIs; collaborate with Measurement and Insights to identify opportunities and share learnings that enhance performance.
• Develop case studies and success stories that highlight advertiser outcomes and the value of Sponsored Search.

Market & Competitive Insights

• Conduct ongoing market and competitive analysis to inform product positioning and go-to-market strategy.
• Gather feedback from advertisers and internal partners to refine messaging and inform future enhancements.
• Provide actionable insights that help strengthen Sponsored Search’s differentiation and value proposition.

Cross-Functional Collaboration

• Collaborate closely with Product, Sales, Account Management, Marketing, and Measurement and Insights teams to ensure alignment and cohesive execution across the product lifecycle.
• Support leadership alignment through data-driven insights, strategic recommendations, and clear communication.
• Serve as an advocate for the advertiser perspective, ensuring GTM strategies address customer needs and business goals.

Preferred Qualifications

• 3–5+ years of experience in product marketing, go-to-market strategy, or advertising/retail media marketing — ideally with experience in search advertising.
• Demonstrated success launching and driving adoption of digital advertising solutions.
• Strong communicator and storyteller with the ability to translate technical features into clear business value.
• Proven collaborator with experience influencing cross-functional teams and leadership.
• Analytical mindset with the ability to use performance metrics (CTR, CPC, ROAS, etc.) to inform strategy.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Age – 18 or older

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

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